Visma Software Labs AS Visma Software Labs AS Visma Software Labs AS Visma Software Labs AS Visma Software Labs AS Visma Software Labs AS

National Web Editor

Do you get the best out of (existing and your won created) digital assets?

How visible is Visma? If you associate "cycling" with sweating and stamping up a mountain and "skating" with circles of 28.0, then the answer is quite visible. Our cycling and skating teams were often on the winners podium this year. But if your sporting heart is not yet racing, the answer is that we want to increase our visibility considerably. Certainly online there is still a world to be won. Great, because otherwise, you could not apply for the role of National Web Editor. Sounds like clickbait? Nope. Promised!

What does the vacancy entail?

As a National Web Editor, you will develop, manage and improve our online assets. Sharp like a ninja. Thought out like a guru. And with a double focus on pleasing people and (search) engine. Think of the visma.nl website, but also of various portals and social channels. 

Challenging as climbing the Mont Ventoux, because although we are firmly on the international map, much content still needs to be developed. It is up to you to ensure that we reach the dream finish without flying out of the bend and into the ravine. 

How do we manage brand awareness? What works for which type of customer? In which context? And how do you align online touchpoints so that a powerful, logical and inspiring environment is created? An environment that immediately gives customers the feeling that Visma knows, understands and understands them? Together with the Corporate Web Manager and Enterprise NL Country Director, colleagues in Oslo, branding specialists and marketing professionals you will develop and execute a high-profile vision and a winning strategy. 

Because the online infrastructure of Visma.nl is still (fairly) basic and (considerably) fragmented, this requires a practical and ‘’hands-on’’ mentality. And deep technical knowledge and skills to understand how everything clicks together and the ability to set up a solid working web infrastructure. An ideal role for a web editor with well-developed tech sensibilities. Or for technically skilled digital marketer who does not immediately call an agency if some pieces of content have to be delivered ...

In short, in this position you will:

  • Taking overall responsibility for visma.nl and the blog, creating a sustainable infrastructure for the marketeers and content specialist in the business units
  • Assist new units in Visma to establish their presence on the national site and the blog
  • Make and maintain an editorial/ activity plan for the blog and common web content
  • Create and implement an SEO strategy collaborating with all business units
  • Assist the local web editors in using web analytics tools to understand the performance of the web pages and blog posts they are responsible for, using data to get insight and thus create a better user experience
  • Encourage and assist web editors to perform CRO initiatives to improve conversions on important pages and blog posts
  • Monitor and coordinate content in common social media accounts

What do we ask from you?

  • A relevant bachelor's or master's degree
  • 3+ years web editor, digital marketing and / or content creation experience
  • Strategic qualities; the day after tomorrow is closer than you think
  • Experience with B2B marketing is welcome. This also applies to a / b test experience.
  • "Great content is fun, but content that customers love is more fun" mindset
  • You would be the first to be selected for a team time trial

What do we offer you

  • A fair salary, 27 vacation days and the opportunity to work flexibly or at home
  • A working environment in which pioneering and experimenting are encouraged
  • The chance to give a strong brand the Dutch ‘top of mind’ position
  • A role close to the fire, you will report to the Corporate Web Manager and will work closely with the NL Country Director
  • A fast laptop and smartphone
  • Colleagues that make you happy; entrepreneurs, social and who have a sense of humour

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Reference No.:

754604696

Region:

  • Noord-Holland
  • Utrecht

Job type:

Permanent

Working hours:

Full-time

Working days:

Day

Application deadline:

31/12/2019

Location:

Amsterdam, Amersfoort

Contacts:

Nina Orucevic

Telephone: +47 99570489

Company homepage:

http://www.visma.com

Office address:

Karenslyst Alle 56 0277 Oslo