Visma e-conomic a/s Visma e-conomic a/s Visma e-conomic a/s Visma e-conomic a/s Visma e-conomic a/s

Product Owner, with a commercial mindset

Product Owner, with a commercial mindset

We want to offer our customers more than just accounting software and we are looking for highly motivated product owners who can lead our next wave of initiatives.

At Visma e-conomic, we provide cloud accounting software to more than 140.000 small businesses in Denmark. This makes us the largest SaaS accounting software platform in the Nordics. Our software is central to the success of our customers and we take great pride in helping them run their businesses successfully.


But there is more to running a business than simple bookkeeping and accounting. We therefore want to extend our offering with new complementary services that will add new value for our customers. To help scope, build, deliver and grow these new services, we are looking for highly motivated and driven product owners, who not only excel at building products, but also master the business and commercial side of things.


As a product owner you will be anchored in R&D and in the development team working on your initiatives. You enjoy interacting with developers and UXers and you are very comfortable working together with our sales, service and marketing departments to ensure that the product you lead is understood and embraced throughout our entire value chain.


Your responsibilities include:

  • Strategy definition and business case modelling

  • High-level scoping of product initiatives

  • Building user stories and outlining epics

  • Owning backlog and roadmap

  • Fulfilling the role of Scrum Product Owner in an agile environment

  • Ensuring clear and timely communication to stakeholders and team

  • Defining roll-out phases and identifying pilot users

  • Defining specific commercial goals of your product

  • Reporting and forecasting of product uptake and revenue

  • Commercial and product leadership in go-to-market activities


Our requirements to you:

  • Preferably a MSc. from business school or technical university, or other relevant educational background

  • Solid communication skills in both Danish and English

  • Superior project management skills and a structured approach to your work

  • A solid understanding of web and software technologies

  • A strong drive and an innovative mindset

  • Highly developed interpersonal skills

  • Experience from an agile product management organization

  • Ability to understand the accounting domain, as well as a company’s main business processes

  • Knowledge of MS Dynamics C5/NAV/AX, SAP or other ERP (bonus)

  • Experience from financial or business operation industry (bonus)


What you can expect from us:


  • A flat and non bureaucratic organisation 

  • Very talented and passionate colleagues

  • A trust-based and informal work culture

  • A distributed workplace where you decide where to work from

  • A company where having fun is critical to success!


About us

Visma e-conomic resides in Christianshavn in central Copenhagen, and is part of Visma. We build and design a cloud-based accounting product that helps companies run their businesses. More than 140.000 happy customers use our product on a regular basis. We are more than 200 employees from +25 nationalities.


The development department consists of 80+ people, including Product Owners, Test Automation Engineers and UX designers, working with technologies like C#, Node.js, React, MS-SQL, Swift, Kotlin, Kubernetes and Docker.


We serve more than 50 million server requests a day, push to production daily, love to talk about (and write) code, believe strongly in automation, and are driven by a desire to measure and monitor in order to constantly improve our product.


Please apply with a CV and motivational letter through this page.

Questions regarding the vacancy can be directed at hiring manager Martin Lysholt Nielsen, Head of e-conomic Suite, at

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  • Region Hovedstaden

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Application deadline:

As soon as possible

Expected Start Date:

As soon as possible




Martin Lysholt Nielsen

Company homepage:

Office address:

Langebrogade 1a 1411 København