Visma e-conomic a/s Visma e-conomic a/s Visma e-conomic a/s Visma e-conomic a/s Visma e-conomic a/s

Marketing Automation Specialist (maternity cover)

Marketing Automation Specialist (maternity cover)

                                                                                                                                                                                                                                                                                                                                                        Marketing Automation Specialist (maternity cover) Do you want to create personalized and automated campaigns for more than 150,000 customers? 


Do you have experience with marketing automation, a strong drive for working with customer data and a talent for converting these into effective 1:1 campaigns? Then you now have the opportunity to become a part of one of Denmark’s strongest software brands.


Our Marketing Automation specialist is going on maternity leave, and we are now looking for an experienced maternity cover who can convert customer data into insights and help create relevant communication to all of our customers on a daily basis.


In this role you will be working with

  • Marketing Automation related tasks, such as designing, mapping and executing customer journeys

  • Definition and selection of segments for marketing campaigns

  • Execution of 1:1 campaigns in our customer-oriented channels

  • Development and setup of new, automated customer programmes in our marketing automation system (Eloqua)

  • Ensuring efficient use of data and customer insights in campaign activities

  • Participation in the development of new automation options across all channels


We imagine that you have

  • Experience with campaign execution and development of customer lifecycle - and upsales programmes

  • Hands-on experience in developing and setting up automated programmes

  • Great data, segmentation and system understanding

  • Knowledge of Eloqua or similar marketing automation platform (e.g. Adobe Campaign or Salesforce Marketing Cloud)

  • A few years of experience from a similar position.


As a person, you possess a high work drive and a positive mindset that motivates your surroundings. You are highly proactive, a team player with great social skills and good at aligning expectations with colleagues and your manager.


What we offer

At e-conomic you will get the chance to work in a strongly dedicated organisation, who believe that teamwork, collaboration and culture is fundamental for the overall success. You will be challenged professionally from day one and gain a lot of experience working with projects across different departments. 

In addition, we offer a strong and supportive culture which is incorporated in our many social and professional gatherings, as well as flexibility to work from home during the week.


Who we are

You will be part of the “Upsales & NPS” department. We run a wide range of communication and marketing activities targeted towards our customers. The team consists of 13 people who work together every day to create great experiences in digital channels for our customers – mainly through email campaigns/programmes and in-app communication.


Our specialties range from copywriting, design, customer insights, performance management, campaign management, email marketing and video production. Therefore, you will get the chance to work with a wide range of skilled colleagues that handle everything from concept development and design to final implementation of customer communications.



Who better to tell us more about you than you. Therefore, please share your CV and a few words in a motivational letter.


Ideally, the position is filled as of December 1st 2021, or as soon as possible thereafter. We look forward to hearing from you. Interviews are held on an ongoing basis.


If you have any questions about the position, please feel free to contact Eva Gustafson, Head of Upsales & NPS at


About Visma e-conomic

Visma e-conomic is a cloud-based accounting software that helps more than 150,000 companies do business. We are part of the Nordic region's leading IT group, Visma. Every single day, we offer our customers IT solutions that create growth and efficiency, so they have more time to focus on their core business.


In May, we moved into our new domicile in Carlsberg Byen alongside all Danish Visma companies in the metropolitan area. With 20,000 m2, our new office building has room for more than 1,100 employees and is the largest commercial building in Carlsberg City. The building is within walking distance of the S Train and Metro and has a roof terrace, cafes, restaurant, patio and atrium. Our new home will be a place for knowledge and innovation and must help ensure that Visma will continue to be one of the most attractive workplaces in Denmark.


Del på:




  • Region Hovedstaden












Carlsberg Byen

Yderligere oplysninger fås hos:

Eva Gustafson


Emil Christian Hansens Hus, Gærtorvet 1 1799 København V