Visma e-conomic a/s Visma e-conomic a/s Visma e-conomic a/s Visma e-conomic a/s Visma e-conomic a/s

Marketing Data Specialist

Marketing Data Specialist

Do you want to get your hands dirty with data from a lot of different sources?  Can you see yourself improving our abilities to personalise our communications to existing customers? Do you thrive in a fast paced environment with many colleagues and close collaborators? Then our new role as Marketing Data Specialist might be something for you.

We not only love customer data – we also have a lot of it. In the Upsales & NPS department in Visma e-conomic, we are 12 specialists driving marketing and communication activities targeted towards more than 160.000 customers that use e-conomic as their accounting system. We are already data driven in most of our communications but we are ready to take it to the next level. To do this, we need your help. You will play a key role in:


  • Knowing our customer data and providing actionable insights and data to project managers and other specialists working on upsales campaigns throughout the customer journey.

  • Spreading knowledge and collaborating closely with other specialists both outside and within the Upsales and NPS department, ranging from data analysts, developers and marketing automation people, to copywriters, designers, and project managers.

  • Contributing to establishing and maintaining a strong MarTech setup  centered around our data platform and across communication channels.

In this role, you will:

You will play a key role in enabling usage of the data we have and also contribute to making even more data available in our marketing execution platforms. In doing this, you will be the link between data experts, projects managers, content producers, and other stakeholders in our organisation:

  • Advise project managers and content producers on the possibilities of utilising our data

  • Have a solid understanding of our various data and contribute to finding cases that can increase upsales and product usage

  • Ensure high quality in data deliveries for our data platform through testing

  • Be a “segmentation expert” that knows our customer data well and can give suggestions on how to to employ it in marketing campaigns

  • Help with data mapping and technical specs for developers (i.e. help get new data for our direct sales and marketing systems)

  • Perform hands-on segmentation for campaigns in various channels

  • Help finding the right target audience for our upsales communications.

  • Have a focus on how we can use our data to increase upsales/ARPC

We are looking for someone who:

Ideally, we are looking for someone who understands databases and SQL, and still  knows marketing lingo. Further, our new colleague will most likely:


  • Have 2-5 years of experience working with data in marketing or CRM

  • Find it natural to work in a structured manner

  • Want to work with data for marketing and communications purposes, and not just for performance and reporting

  • Feel inspired when discovering data that can give new, useful insights

  • Understands how to translate data from different data sources into usable formats for marketing automation tools.

  • Have an eye for detail and quality

  • Be fluent in a nordic language or understand Danish well

It will be an extra advantage if you also:

  • Have knowledge about account based marketing and the CRM discipline

  • Have an understanding of B2B marketing and the Danish market

  • Have knowledge about integrations between platforms and systems

  • Has experience with working with large data sets – preferably from a customer database

We are:

You will become part of the department “Upsales & NPS” where we are 15 colleagues working closely across 2 teams. We have a friendly and respectful work culture and value diversity a lot. You will join the “Technical Upsales” team and work closely with other data experts and marketing automation specialists. We believe that teamwork and having fun is essential in order to perform well. Our common goal is to create value for our customers through relevant marketing communication and operational excellence – focusing on upsales while also supporting the usage of the e-conomic software, onboarding, and retention.


We offer: 

  • An engaged, supportive, and energetic work culture

  • A flexible work environment with the possibility to balance between office days and working from home

  • An international and creative workplace

  • Delicious lunch provided by Meyers (you can even buy it as takeaway when you go home)

  • Company-paid pension and health insurance.


Who is better to tell us more about you than you? Therefore, please share your motivational letter as well as your CV. Interviews are held on an ongoing basis. If you have any questions, please contact Mads Johansen -

We are looking forward to hearing from you!


Recruitment process

  1. First interview with Manager and colleague

  2. Case, personality and ability test

  3. Second interview with Manager, colleague and HR

  4. References


About Visma e-conomic

We build and design a cloud-based accounting product that helps companies run their businesses. More than 160.000 happy customers use our product on a regular basis. We have more than 350 employees from +25 nationalities.
We are located in Carlsberg Byen together with all Visma's companies in the Metropolitan area. The 20,000 m² building is the largest commercial building in Carlsberg Byen with room for over 1100 employees, and is within walking distance of S-trains and the metro. Our building includes roof terraces, cafes, restaurant, fitness, courtyards and an atrium. Our home in Carlsberg Byen will be a place for knowledge and innovation, which contributes to Visma remaining one of the most attractive workplaces in Denmark.

At Visma e-conomic we respect and value differences and find that a diverse workforce enables creativity and drives innovation. 

Visma e-conomic is an Equal Opportunity Employer and prohibit Discrimination, Harassment and Bullying of Any Kind. All employment decisions at Visma e-conomic are based on business needs, job requirements and individual qualifications, without regard to gender, race, age, religion or belief, family or parental status, or any other status protected by the laws or regulations in Denmark. Visma e-conomic therefore, encourages all interested to apply. 

Visma e-conomic’s data practices are designed to ensure that your personal information is appropriately protected. Please note that your personal information will be processed in accordance with our privacy policy


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Emil Christian Hansens Hus, Gærtorvet 1 1799 København V